Selling a Yacht
A timely yacht sale at the right price requires a combination of knowledge, experience and the ability to negotiate at the highest level. Camper & Nicholsons brokers possess these skills in abundance.
In our experience, the best approach is to appoint a Sole or Central Agent to handle all aspects of the sale. As your Central Agents, Camper & Nicholsons will circulate full details of the yacht to our global network of brokerage companies. They, in turn, propose the yacht to their prospective purchasers. Throughout this process, all enquiries, requests for information and offers are channelled through Camper & Nicholsons. The main benefit of this approach is that it ensures wide marketing of the yacht, whilst maintaining control of the manner in which it is executed. Furthermore, this proactive selling method is designed to ensure comprehensive marketing to suitable target individuals and companies. We believe that we are the bestplaced brokers to achieve a sale. Our proactive modus operandi is designed to ensure comprehensive marketing to suitable target individuals and companies.
Firstly, we prepare a detailed and informative package on the yacht, based on the information we obtain from the captain and crew, and also from our own personal visits. This package will highlight all aspects of the yacht’s equipment and performance.
Next, we contact potential clients from our extensive database of previous owners, charterers and purchasers, as well as current owners and clients who are looking to trade. We will also circulate the yacht’s details to hand-picked co-operating brokers.
Throughout the whole process we engage in extensive advertising in the yachting press, other appropriate publications and our own in-house lifestyle magazine, Sea & I. We will be on hand to assist with co-ordinating events such as boat shows and sponsor events, and will work with strategic partners around the world to promote your yacht to the right target audience.
Finally, our website is fast becoming our greatest marketing tool, enabling clients to access full specifications, on-line brochures and all the information they require about the yachts they’re interested in. Search this site for evidence about how we keep our Owners’ yachts at the forefront of the industry.